They don't fly, they don't have superpowers, they don't wear masks and they don't even walk in the cloak. But for children, their parents have always been super heroes. Supported by this motto, Shopping Center 3 launched the good-humored campaign “My father, my hero”, to honor the date and boost sales.

We are a family owned and operated business.

In order to attract the attention of consumers and remind them that the super dad deserves a good gift. The message spread through banners, stickers on the doors of elevators, columns and tables in the Food Court, as well as being broadcast on Electromidia monitors, digital displays, ads and online actions.

We are a family owned and operated business.

The campaign impacted more than 50 thousand people a day, reaching the megaflux of public in the region, formed by the contingent of people from the region of Avenida Paulista and Jardins, in addition to the huge floating population of the surroundings.