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New positioning,

new packaging and new open markets

for Raroz Rice.

Raroz • New Packaging

CASE

Raroz Agroindustry of the South has been on the market since 1985, working with simplicity and quality, has in its industrial complex the most modern in the rice industry, becoming one of the most important in the western border of Rio Grande do Sul.

We are a family owned and operated business.

Raroz looked for Amper. with the challenge of revitalizing its brand positioning and preparing the company for a new growth cycle.

The project started with an immersion in the Brazilian rice market. The diagnosis revealed that Raroz was recognized regionally as a high quality product brand, but little recognized as a food company and that the lack of consistency and visual unity in its product line only reinforced this gap.

We are a family owned and operated business.

In order to face these challenges and make the recommended solution more strategic, in addition to a new positioning, they were recommended by Amper. new approaches, both in the architecture of its brands, and in the reorganization of its product portfolio.

We are a family owned and operated business.

In order to give more power to the expressions of the brand, and make it more visible at the point of sale, Amper. not only created a new visual language for the packaging line, but also suggested a redesign of its logo, which gained greater legibility and modernity.

We are a family owned and operated business.

We are a family owned and operated business.

We are a family owned and operated business.

Raroz • Nova Embalagem
Raroz • Nova Embalagem
Raroz • Nova Embalagem
Raroz • Nova Embalagem
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