more careful
with your patient
Client:
MSD Brazil
We are a family owned and operated business.
Segment:
Health care
We are a family owned and operated business.
Services:
[EVENT] [PRODUCTION] [ACTIONS]
Present in Brazil since 1952, MSD is a world leader in health care and works to help people all over the world to be well.
challenge
MSD needed to modernize its material and sales dynamics for its diabetes treatment formulas, Januvia, Janumet and JanumetXR.
strategy
After dedicated study and research, Amper created the strategy and materials that would equip the sales team to convert more, in addition to defining and managing the CRM rule for these products. This culminated in the production of content for a Latin American convention.
solution
The digital innovation in formats, added to the intelligence aggregated in the research for its preparation and in the collection of the results, yielded a positive return percentage above the targets, which led to an early renewal of the contract with Amper.