High quality education and innovation at a fair price
it's possible.
Client:
school More
We are a family owned and operated business.
Segment:
Education.
We are a family owned and operated business.
Services:
[ON / OFF CAMPAIGN]
[CRM] [PRODUCTION] [ACTIONS]
[BUSINESS INTELLIGENCE]
Escola Mais is a network of schools belonging to the Bahema Educacão group, one of the largest in the country, and was born with the mission of offering the best quality of education to the greatest possible number of people. The administrative headquarters is in Faria Lima with schools installed in the region of Penha, East Zone of São Paulo and two more new units: in Vila das Mercês and Vila Paulista.
challenge
Escola Mais has bold and audacious expansion goals. To achieve these goals, it needed a marketing strategy and a Full Service partner to execute all the brand's communication fronts with the public and reach an aggressive number of enrollments for the next school year.
strategy
After immersion in the business and target audience, Amper developed a complete planning attacking several points of contact of the brand. In addition to an impactful conceptual, we created a complete tactical mix of digital media, off-media, CRM strategy and nutrition and activation rule.
solution
For this challenge Amper in partnership with the client developed teasers and all campaign material on and off, including: movies, radio spots, newspaper, Google Ads campaigns, Facebook Ads, Instagram Ads, YouTube Ads, e-mail shots marketing, landing pages, SMS and WhatsApp messages. In addition to several Dashboards for daily monitoring of the evolution of campaign results and enrollments.
