havan in rio. Insurance that gives a show.
Client:
Pro-Sangue Foundation
We are a family owned and operated business.
Segment:
Public Health
We are a family owned and operated business.
services
[INCENTIVE CAMPAIGN]
[EVENT] [PRODUCTION] [ACTIONS]
Fundação Pró-Sangue is a public institution linked to the State Department of Health and to the Hospital das Clínicas of the Faculty of Medicine of the University of São Paulo. It is considered a reference for the Pan American Health Organization (PAHO), World Health Organization (WHO) and for the Ministry of Health.
challenge
The Pró-Sangue Foundation had no coordinated and organized planning, execution and management of its digital channels and social media.
strategy
After analyzing the pages and posts of the institution's social networks, we diagnosed the need to propose a new ecosystem with a new visual identity, tone of voice and content. To map and guide the new activities, we defined four territories to diversify the editorial content of the page, Institutional, Opportunity, Collection and Science. As part of the visual identity, each territory was assigned a respective color palette and icons.
solution
We increased the average engagement by 3X in less than a month. In addition, we obtained posts with exceptional results, such as content with 286 likes and 415 shares and 328 likes and 460 shares, conquered organically, that is, without media boost.