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The image and flavor of Portugal will remain in your memory.

Marquês de Pombal • Visual Id and Packaging

CASE

Marquês de Pombal is a superior quality olive oil, extracted cold and exclusively by mechanical processes. Amper. carried out brand consultancy, logo design and all visual identity, including packaging in glass and tin versions.

We are a family owned and operated business.

Amper. contributed to define the architecture and organize the brand platform, having as a first challenge the design of the brand and the identity of the entire line of olive oils.

We are a family owned and operated business.

The main point was to strengthen the positioning of the brand as a product of Portuguese origin, a reference in olive oils worldwide, reinforcing this concept and quality through the design of its packaging.

We are a family owned and operated business.

Taking into account the strategic recommendations, we immersed ourselves in the category of oils and related categories, such as balsamic vinegars and wines, both in the European and Brazilian markets. Thus, we were able to identify the strengths and weaknesses of each one, evaluate the best resources that we could explore in the packaging and seek insights in the related categories that could be applied to the project.

The concept created by Amper, presents illustrations that refer to the universe of Portugal and images of landmarks known to consumers, thus creating an emotional bond with the target audience.

We are a family owned and operated business.

To reinforce the positioning of the Portuguese brand, we created a guarantee of origin seal, which reinforces consumer confidence in the quality of the product.

Azeite Marquês de Pombal
Azeite Marquês de Pombal
Azeite Marquês de Pombal
Azeite Marquês de Pombal
Marquês de Pombal • Embalagens
Marquês de Pombal • Embalagens
Marquês de Pombal • Embalagens
Marquês de Pombal • Embalagens
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