the great crusade.
Conquering the world with insurance.
We are a family owned and operated business.
Client:
Havan Services
We are a family owned and operated business.
Segment:
Retail
We are a family owned and operated business.
services
[INCENTIVE CAMPAIGN]
[EVENT] [PRODUCTION] [ACTIONS]
Havan is the largest department store in Brazil, currently has more than 120 megastores across the country and conducts four major sales incentive campaigns for its employees, in addition to POS and support materials for its financial and insurance services area.
challenge
Launch and promote the engagement of the internal public with the new incentive campaign for the Extended Warranty Insurance Sales of Havan Stores.
strategy
Thinking outside the box is essential for an incentive campaign to work. For this campaign, awards were defined that included many employees, a transparent regulation, tangible goals and moral support throughout the period through actions, challenges, sending messages and communicating via whatsapp, in addition to a major launch event.
solution
For this launch, Amper, in partnership with the client, developed teasers throughout the event with presentations focused on efficiency (campaign metrics), as well as films and gifts inspired by the medieval era.
The moment of the great revelation of the campaign included a film inspired by the Knights Templar and great crusades and with the presentation of the cast of the Excalibur attraction of the Beto Carrero World park.