Coloring the world blue with Pablo
Client:
NatGeo Kids
We are a family owned and operated business.
Segment:
TV channel
We are a family owned and operated business.
services
[EVENT] [PRODUCTION]
[SOCIAL MEDIA]
Pablo from Nat Geo Kids is the first animated TV series to be starring an autistic character, having a dubbing cast with the same condition.
challenge
Publicize the launch of a children's program to an audience that is often left out of conventional shows, at the same time reaching the general public, bringing awareness to Autism Spectrum Disorder (ASD).
strategy
Associating causes with colors is a habit that helps the public to fix the purpose in their mind (see Junho Vermelho and Outubro Rosa).
Blue is the color related to autism. In order to attract, we distribute glasses with blue lenses and a lollipop with tongue paints for adults and children with a hashtag and the marks of the drawing and the channel. For social networks, we proposed illustrations in the style of drawing art, portraying personalities who support the cause or who have TEA.
solution
For the launch, in partnership with the Lagarta Vira Pupa Association, we carried out a series of activations at the Pupanique inclusive picnic.
We are a family owned and operated business.
A series of posts telling stories about humanity's most famous autists in illustrations in the style of the animated series Pablo.