argentine fitbue
Client:
Gol Airlines
We are a family owned and operated business.
Segment:
Aviation
We are a family owned and operated business.
Services:
[EVENTS] [ACTIVATION] [ACTIONS]
The Feria Internacional de Turismo de Buenos Aires is one of the largest tourism fairs in Latin America with more than 100 thousand visitors, between the final public and professionals.
challenge
Development of a 90 m2 booth project and actions for participation in FIT - Argentine International Tourism Fair in Buenos Aires.
strategy
Creation of the stand design, creative concept, visual identity, interactive attraction generating lead capture for the Smilles loyalty program with mechanics for the drawing of airline tickets, uniform design for promoters, supplier hiring management (Buffet, cocktail, cleaning, led panel), in addition to the creation of products to publicize products (folders, banners, panels).
solution
Through an interactive approach and attraction with the participants, we reached the number of 1,200 new registrations in the Smilles program in just 3 days of the event.
