launch brazil
Client:
Refinitiv
We are a family owned and operated business.
Segment:
Finance and Risk
We are a family owned and operated business.
Services:
[DIGITAL] [SOCIAL MEDIA] [ACTIONS]
Refinitiv - formerly Thomson Reuters' financial and risk business - is a global provider of financial markets data and infrastructure.
challenge
With the acquisition of the Financial & Risk vertical of Thomson Reuters by Blackstone, Refinitiv emerged, with this we took on the challenge of communicating a totally new brand without, however, breaking the bonds created with the public by the communication developed up to that moment.
strategy
In coordination and monthly meetings with global offices in London and California, we offer all customer support in the dissemination of their actions, products and events, always in line with a brand guide developed by the global headquarters, but adapted to the regional needs of Brazil and Argentina.
solution
We kept digital channels active, publicizing the transition to the Refinitiv brand, which maintained an engagement rate of more than 5% on its Social Media channels such as Twitter and Linkedin.
